数字化给营销带来了哪些改变？数字化对营销的改变很大。数字化转型网

初期：数字化是原有体系的工具；

中期：将依托数字化形成新战术体系；

后期：将形成营销数字化战略体系。数字化转型网

首先：数字化改变营销的触点。

传统营销，触点在B端。数字化，触点直达C端。营销触点的改变，是所有改变的前提；

其次：数字化改变营销的触感。数字化转型网

原来对B端的了解是灰色的，一半清楚，一半不清楚，现在对BC全透明；

第三：数字化改变营销战术体系。

营销数字化，一定是打通了线下、社群和网络三度空间，同时也实现了认知、交易、关系三位一体；数字化转型网

第四：数字化改变营销组织及职能。

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翻译：

How has digitalization changed marketing? Digital has changed marketing a lot

Early stage: Digitalization is a tool of the original system;数字化转型网

Medium term: will rely on digitalization to form a new tactical system;

Later stage: digital marketing strategy system will be formed.

First: Digital changes the touchpoints of marketing.数字化转型网

Traditional marketing, the contact point is at the B end. Digital, direct contact to end C. The change of marketing touch points is the premise of all changes;

Second: Digital changes the feel of marketing.数字化转型网

The original understanding of the B end was gray, half clear, half unclear, but now it is completely transparent to BC;

Third: Digitalization changes the marketing tactical system.数字化转型网

Marketing digitization must open up the three dimensions of offline, community and network, and also realize the trinity of cognition, transaction and relationship;

Fourth: Digitalization changes the marketing organization and function.

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